Personalization: The Future of Print & New Media

Discussion of trends that allow personalization of content and advertising in print, broadcast and new media platforms.

Friday, July 20, 2007

Packet Vision Launches Personalized Advertising


Packet Vision, has launched a targeted advertising solution for IPTV commercials. According to the company website, Packet Vision uses a "per impact" fee structure similar to cost-per-action used in the online advertising space.

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