Personalized Newspaper Conference Set

By Edmund Dante Hamilton
Editor & Publisher, MyT4W Newspaper


The second annual global conference on personalized newspapers comes to Denver, CO June 26-27, 2008. The event takes place right after DRUPA and includes specialized tracks and an exhibit. More details here.

'My Observer' Personal Newspaper Test

Ifra's Newspaper Techniques, interviews Peter Vandevanter, vice president of new ventures for The Charlotte Observer in Charlotte, North Carolina, who is conducting a personalized newspaper beta test with 24 subscribers.

Selected subscribers visit a website and set their preferences. Afterwards, they receive a tabloid sized two page "My Observer" wrapped around their regular newspaper.